Packaging trends: Labelling leads Twitter mentions in Q2 2021 – Packaging Gateway

The top tweeted terms are the trending industry discussions happening on Twitter by key individuals (influencers) as tracked by the platform.

1. Labelling – 673 mentions

Xeikon’s smart label technology being added to Nordic Label’s product portfolio, Cartes’ launch of Jet D-Screen for digital embellishment of labels, and designing of labels for drinks were some popular topics discussed in Q2.

Nordic Label, a label manufacturer based in Finland, added digital printing solutions provider Xeikon’s smart label technology with track and trace feature to its product portfolio, according to an article shared by TLMI, a label and packaging industry association. The smart label technology enables brands to track their products by enabling unique information to be integrated into the label in addition to a high security printed code. It can also help in fighting counterfeiting issues with its smart security label technologies such as quick response (QR), radio frequency identification (RFID), and near field communication (NFC).

Further, Weber Packaging, a manufacturer and supplier of labels and labelling systems, shared an article about label machine manufacturer Cartes’ launch of its digital finishing technology called Jet D-Screen. Digital embellishment has become an important part of label production for alcoholic beverages and luxury items to enable brands to engage with customers. The Jet D-Screen moves and prints over the substrate gradually increasing the thickness of the varnish, which can be embellished after the drying process. It can also be used to embellish prints made on other traditional and digital presses.

Another discussion surrounding labelling was on an article that included tips for designing labels for drinks. Shared by, a packaging service provider, the article highlighted that label designs play a key role in influencing the purchasing behaviours of customers. A survey conducted by among 2,000 wine drinkers found that 82% choose drinks based on the label. Some of the important things to look for while designing labels were innovative thinking, knowledge about the beverage industry, and embracing art in everyday life, highlighted the article.

2. Printing – 618 mentions

Enterprise Print Group’s purchase of SEI Laser Labelmaster digital-finishing system, Kumar Labels upgrading all flexo presses from conventional to UV LED, and digital print variable (DPV) launched by Mark Andy were some popularly discussed topics in Q2.

Enterprise Print Group, a printing solutions provider, bought printing equipment supplier Matik’s SEI Laser Labelmaster digital-finishing system to expand its printing capabilities, according to an article shared by Mark Spaulding, an associate publisher. The Labelmaster can perform all digital finishing works, while offering design flexibility and greater accuracy. It also helps in reducing 70% to 75% of waste as compared to a conventional finishing system.

Labels & Labeling, a labels and package printing magazine, further shared an article on Kumar Labels, a label printing company, about upgrading its flexo presses from conventional ultraviolet (UV) to light emitting diode (LED)-UV. The new systems will enable the company to save 60% to 70% power, decrease emissions, increase productivity and minimise replacement costs. Kumar Labels also purchased two die cutters, a jumbo slitter, and an inspection system to improve its overall productivity and meet sustainability goals.

Printing also trended in a discussion shared by Mark Andy, a manufacturer of printing machines, on the launch of its digital print variable (DPV) inkjet module. The DPV system uses 30kHz and 40kHz print modules for high-speed data transfer and features high-quality inkjet printheads that offer 600dpi cross-web print resolution. The system can be used for a wide range of industrial and commercial printing applications and is user friendly, offering cost and durability benefits.

3. Sustainability – 381 mentions

The launch of Cullen’s recyclable moulded pulp tray, customers’ attitudes towards sustainable packaging, and the importance of sustainable packaging were some of the popular discussions on sustainability in Q2 2021.

Cullen, a manufacturer of moulded pulp and corrugated packaging, shared an article on the launch of its recyclable moulded pulp tray for fresh produce. The moulded pulp trays are produced by using recycled kraft paper and wet pressing technology and offer several benefits compared to traditional plastic trays, including longer shelf life, less food waste, and absorption of produce moisture.

Further, Berlin Packaging, a packaging service provider, shared an article on how consumers are moving towards sustainable products. A study conducted by McKinsey & Company, a management consulting firm, showed that more than half of the consumers in the US are worried about the environmental impacts of packaging. Another study conducted by consulting firm Boston Consulting Group (BCG) revealed that 59% of consumers are less likely to buy products that are harmful to the environment and 47% of them will not buy products that come in harmful packaging. Other factors impacting consumer behaviour towards sustainability were material preference and customers’ willingness to pay for sustainable packaging.

Sustainability was also discussed in an article shared by WestRock, a packaging company, on how consumers were ready to pay more for sustainable packaging, according to a survey conducted by the company. Packaging companies such as WestRock are, therefore, rethinking their business models and shifting towards sustainability and finding sustainable alternatives to plastic packaging. The article detailed on how virgin fibres need to be added to packaging to improve the fibre cycle as wood-based fibres can be recycled for a maximum of five to seven times.

4. Flexible Packaging – 343 mentions

Improving recyclability and sustainability of flexible packaging, TriconBraun’s sustainable flexible packaging products, and the launch of compostable adhesives for flexible packaging by H.B. Fuller were some of the trending discussions on flexible packaging in the last quarter.

John Shipley, business unit director of packaging service provider KM Packaging, believes that flexible packaging can help in reducing carbon emissions and food waste, according to an article shared by an online and print magazine focused on the Australian packaging industry. He highlighted some key points that can improve the recyclability and sustainability of flexible packaging including the choice of design and materials, investment in improving recycling infrastructure, and spreading awareness and dispelling the myths surrounding plastics.

Further, TricorBraun, a global packaging service provider, shared an article on the sustainable flexible packaging products it offers. A sustainable flexible packaging product recently launched by the company is the Biotre 3.0, a flexible packaging bag made from renewable plant-based materials that are compostable. The company also provides custom flexible packaging and high-quality stock products such as zip-lock pouches, flat pouches, and side-gusseted flexible bags.

Flexible packaging was also discussed in an article shared by Labels & Labeling on the launch of two compostable adhesives for flexible packaging by H.B Fuller, a manufacturer of adhesives and coatings. The new products were launched under the brand name, Flextra Evolution. The adhesives are fully compostable and do not leave any microplastics, toxic residues or pollutants in composting facilities.

5. Plastics – 140 mentions

Sainsbury’s plans to recycle ocean plastic waste, cosmetics company Common Heir’s plans to go completely plastic-free, and the launch of reusable packaging by AEON were some popular discussions on plastics in the second quarter of the year.

PackagingInnovations, a packaging event organised by event organiser Easyfairs, shared an article on UK-based supermarket chain Sainsbury’s plans to recycle plastic and use it in the packaging of fresh fish and strawberries. Sainsbury plans to prevent approximately 297 tonnes of plastic from being dumped into the ocean and reduce pollution. It will collaborate with Sharpak, a packaging solutions provider, to pack 34% of its fresh fish and 80% of its strawberry punnets using Prevented Ocean Plastic, a certified recycled plastic.

Dieline, a website focused on packaging design, shared an article on skincare products retailer Common Heir’s decision to go completely plastic-free. Common Heir chose algae or plant-based packaging for its products and paper-based outer packaging in its move away from plastics. It also chose FSC-certified paper and soy-based inks to improve recyclability of its packaging and reduce its carbon footprint.

Plastics also trended in discussions about retailer AEON partnering with recycling company TerraCycle’s Loop recycling initiative to use reusable packaging for its products, according to an article shared by Sanex Packaging Connections, a packaging consulting company. AEON will no longer use disposable containers for items such as foods, shampoos, and detergents as they can have a negative impact on the climate. The company introduced 13 products from six manufacturers in disposable containers and plans to introduce more such products. Consumers can purchase the products and return the used containers to the Loop return box at AEON’s stores.