Packaging industry demands continuous packaging up gradations to drive in more customer attraction, thereby increasing the sales of the product. As per emerging trends in packaging industry, transparent food packaging has gained a significant adoption across the food industry. Transparent food packaging ensures the visual authentication of the food content which is an essential factor that affects the consumer’s perception of the quality of food. Transparent food packaging clubbed with light labelling appeals the consumers as it provides a clear view of the food content and its condition. Transparent food packaging not only helps the customer to have a view of the product but it also gives the brands an opportunity to ensure an aura of good quality and proper condition of the food even after the shipment process of the food packets. It is expected that the transparent food packaging market would grow during the forecast period driven by the consumer’s need for visual authentication of the food.
Transparent Food Packaging Market: Market Dynamics
Transparent food packaging market witnesses an increasing demand owing to consumer’s need for visual validation of the food which is ensured through transparent packaging. Another factor that propels the growth of transparent food packaging market is the need of the food brands to strengthen its brand image in the competitive market. The food brands adopt transparent packaging to enhance the shelf appeal of the food packet thereby ensuring the authenticity of the food quality and condition among the consumers.
Transparent packaging material are mainly manufactured from plastic which has high chances of getting damaged while transporting of food packets. It might get damaged thereby spoiling the food quality. Plastic disrupts the hygienic shipment of food packets. Moreover, plastic contributes to environmental pollution which poses a threat to the transparent packaging market.
Transparent Food Packaging Market: Market Segmentation
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Transparent food packaging market can be segmented on the basis of packaging form which includes: Trays Clamshells Glass Bottles Zip Pouches Window Packets Others
Transparent food packaging market can be segmented on the basis of packaging material which includes: RPET PET PVC PP Silica Glass Others
Transparent food packaging market can be segmented on the basis of food type which includes: Bakery Vegetables Fruits Dairy Products Processed Foods Confectionary Others
Transparent food packaging market can be classified under various forms. They are clamshells, zip pouches, windows packets or boxes transparent trays, glass bottles and others. These forms of transparent packaging enhance the aesthetic appeal of the food along with ensuring the consumer about the food quality. Materials used for transparent food packaging include RPET, PET, PVC, PP, silica glass and others. RPET is one version of PET. RPET is a suitable material for transparent packaging for all types of food. Transparent food packaging includes a wide range of food items such as bakery and confectionary (cakes, cookies, chocolates and others), processed foods (meat products and others) fruits and vegetables, dairy products (cheese, milk and others).
Transparent Food Packaging Market: Regional Outlook
Regional coverage for transparent food packaging market include North America’s transparent food packaging market, Latin America’s transparent food packaging market, Europe’s transparent food packaging market, Asia Pacific’s transparent food packaging market and China’s transparent food packaging market and Middle East and Africa’s transparent food packaging market. North America accounts for the largest global market in the food segment which propels the growth of food packaging industry who use transparent food packaging method for most of its food products to ensure the authenticity of the food. Growing consciousness regarding the original food quality has driven the manufacturers to adopt transparent packaging and this is one of the factor for growth of transparent food packaging market. The transparent food packaging market is expected to be driven by emerging markets provided by India, Argentina, Brazil and others.
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Transparent Food Packaging Market: Market Players
Market players dominating the transparent food packaging market are Genpak, Chantler Packaging Inc., DuPont, Graham Packaging Company, Anchor Packaging, Berry Plastics, Coveris, and others.
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