New on the growth of the nutraceuticals markets says consumers are driving manufacturers towards recyclable packaging in pouches, but manufacturers are calling for a shelf life of at least two years.
A new study from PMMI Business Intelligence, “2019 Nutraceutical Market Assessment,” reports that while consumers are pushing nutraceutical companies to use recyclable packaging materials, the companies are not convinced that recyclable materials are suited for their products
The barrier to using recyclable material is that the shelf life is much lower. Most recyclable packaging only offers a shelf life of six months, whereas manufacturers need a shelf life of at least two years, particularly when exporting nutraceutical products.
Several manufacturers see bags and pouches as the best option for recyclable packaging as long as there is an internal food-grade layer. However, these manufacturers see only a limited number of vendors offering these recyclable pouches.
“One problem I have seen is that shelf life takes a hit with recyclable materials. A six-month shelf life is too short. I cannot ship to Taiwan with a six-month shelf life. I need at least two years,” says a vice president of global sourcing from a dietary supplement and functional foods company.
Future sustainable packaging trends may move toward biodegradable, but the materials are currently too expensive for nutraceutical manufacturers.
As packagers innovate with cost-competitive and effective sustainable packaging, respondents project that this may become the industry standard for the nutraceutical market in another six to 10 years.
It makes sense that brands promoting personal health would make a commitment to the health of the planet as well.
“Post-recyclable packaging is requested more and more so companies can make the statement that they are using recycled material. It is all about the earth and a low footprint,” says one business development manager for a functional food and drinks company.
Despite many nutritional supplements moving to stick packs and pouches, a walk through any GNC store reveals a lot of rigid plastic containers with shrink labels, as well as traditional amber glass vials for CBD oil.
Download your free 20-page Executive Summary; PMMI Members can download the entire report here. Looking for an answer to your nutraceutical packaging challenges? Make plans to visit PACK EXPO East, Philadelphia, March 3-5, for the latest materials and machinery.