Breakfast is by exact mean, breaking the fasting time of the night. Breakfast food is food that is eaten particularly as a first meal of the day. It is one of the important diets of everyday food consumption. There are some certain food items which are considered traditional breakfast foods such as eggs, pancakes, toasts, cereal, bacon, oatmeal, waffles, and sausages.
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Breakfast food items change globally according to the geography. In Americas and Europe, prime items in the breakfast foods are breads, bacon, scrambled eggs, and cereals, while in Asian markets breakfast foods mainly include milk and fresh fruit. In African countries, staple food such as cornflakes, Mandazi, Akara, and Kenkey are the most consumed breakfast foods.
Busy life of consumers fosters the growth of the breakfast food market. Latest trend in the segment of breakfast food is low fat content breakfast items such as brown bread, salads, and cornflakes. For the manufactures of the breakfast food market, consumers’ eating habits are one of the prime input. Therefore, stakeholders are reducing the usage of ingredients such as sodium, fat, and sugar considering the latest trends in the eating habits.
Convenience and ease of availability of food is a large factor in the growth of the breakfast foods. Owing to the fast-paced lifestyle of people, demand for instant breakfast foods and consumers preference for ready to eat breakfast, is inviting established players to process and bring new innovative flavors and ingredients in the breakfast food segment. Consumers demand GMO-free, organic and natural products as breakfast meals. Thus, established players have a greater scope in exploring untapped opportunities in the GMO free breakfast products.
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The breakfast food market is segmented into type, form, packaging, distribution channel, and region. Based on type, the market is classified into breakfast bars, cereal meals, sausages & salamis, beverages, bakery products, and others. Based on form, it is bifurcated into solid and liquids. Based on packaging type, it is divided into films & wraps, rigid boxes, pouches & sachets, bottles & jars, trays, and cans. On the basis of distribution channel, it is categorized in hypermarkets & supermarkets, independent retail stores, specialty stores, convenience stores, and online sales channel. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
Some of the key players operating in breakfast food market are Hain Celestial, Dr. Oetker, MOM Brands, Weetabix, Freedom Foods Group, McKee Foods, B&G Foods, Bob’s Red Mill Natural Foods, Nature’s Path, Back to Nature Food Company, Carman’s Fine Foods, Kraft Heinz, and Nestle.
KEY BENEFITS FOR STAKEHOLDERS This report provides a quantitative analysis of the current trends, estimations, and dynamics of the breakfast food market from 2018 to 2026 to identify the prevailing market opportunities.Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network. In-depth analysis of the market segmentation assists in determining the prevailing market opportunities. Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players. The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
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