A Greener Footprint Is Not Quite As Simple As ‘Plastic UnFantastic’ – New Matilda

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You thought ditching plastic was making your footprint greener? Unfortunately, it’s not always that cut and dried, writes Gina Zheng.

Earlier month saw the celebration of World Environment Day, a United Nations endorsed day to encourage environmental awareness. The environment and climate change have emerged as an increasingly pertinent and hot topic these days, so perhaps what we need to talk about is not just about the ‘whys’ and ‘whats’ of the environment, conservation and sustainability, but instead the ‘hows’.

A lot of greenies and passionate everyday
environmentalists have probably seen the ABC’s War on Waste. And
even if you haven’t, it has become a pretty well-accepted fact that ‘plastic
equals bad’ for the environment, and that reducing our individual consumption
of plastics can reduce our carbon footprint and allow us to play our green
civil roles in society.

But sometimes, that isn’t always the case.

Food-related
plastics actually aren’t so bad

Food-related plastics have stirred up some of the
biggest controversies recently, with big-chain supermarkets implementing and
reversing nation-wide plastic bag policies.

Not all food-related plastics are nasty.

In fact, studies show that packaging of foods account for about 5% of the energy
exerted in the farm-to-shelf food production life-cycle. Importantly and more
practically, for some vegetables, plastic packaging maintains the
shelf-life
and freshness of produce which goes to prevent
food wastage (a whole other can of sustainable worms in itself).

A more nuanced approach recognises that not all
plastics are evil and durable plastics that are aggregated
in use
can actually be quite emissions friendly. One
woman even takes it further by making the calculation that the
carbons emitted
from her car and transport
to her local farmers market produced more emissions then if she shopped at
big-chain supermarkets that sell their produce pre-packaged in plastic.

So, perhaps instead of focussing on what’s being wrapped around your food, attention should be directed towards what’s actually in the packaging to maximise impact in reducing carbon footprint. 

Data
storage emissions versus plastic production emissions

There is no doubt that technology, e-commerce and
digitisation has re-imagined the way we live our lives – from the way
organisations do business, to the way that we engage in culture, media and
material goods, technology has changed the value chain.

I’d like to think that because I use my phone – just
one piece of plastic – for so many aspects of my life (communications, music,
TV and even all those pesky loyalty and membership cards!) I’m significantly
reducing my consumption and use of plastic, and therefore my emissions. But
this is only because it is so easy to forget that all this tech, data and
digital technology uses energy. And, a lot of it too.

The music and film industries are a prime example of
this. While there exist copious studies to demonstrate that music downloads
produced less carbon emission than the production of plastic in-store CDs,
these studies were before the days of data-intensive streaming sites. It’s easy
to ignore, because the emissions produced from streaming music is invisible and
intangible. But in reality the data-processing and data-storage required
behind streaming is immense and powerful.

And let’s not even get started on the data-processing
and electricity power behind video streaming platforms such as Netflix, Stan
and the likes. While major tech giants such as Google and Apple are paving the way
with renewables
there is still a long way
to go with ensuring our 21st Century media consumption through
streaming is sustainable.

Of course this isn’t to say that endeavours to
minimise plastic waste are useless efforts better placed elsewhere. Plastic
definitely has a role to play in creating environmental challenges.
Conservationists and marine researchers have well demonstrated the deteriorating
effects of plastic pollution on our oceans, and the life-threatening harm
plastic can pose to marine livelihoods.

However, it does go to demonstrate that living a green
lifestyle isn’t always as easy as it seems and that we need to move beyond
simply raising awareness about the environment and towards making more informed
choices about sustainability.

This isn’t the first time I have written about the limiting effects of plastic-driven conservation efforts
about sustainable lifestyles and being green. And it’s a frustrating notion to
consider – that well-intentioned and best-placed efforts may not always be the
most efficient and green of efforts. But our environment and our society are
complex systems, and no one-size fits all approach can be applied in every
scenario and context.

More significantly, it is important to remember that
every little bit counts, if not just for yourself, but to also influence your
peers and those around you.

If you ever doubted the impact that one person can
have on a large social issue, just think of how much trouble one simple mozzie
can stir up in a room full of people.

Gina Zheng is an environmental advocate and researcher and has previously worked for World Wide Fund and as a researcher for the Environmental Defenders’ Office in Canberra, ACT and the Environmental Law Association for Fiji.

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